🎰 Aristocrat Leisure Limited News and Stock Price | Kalkine Media

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The company believes its newly-formed digital leadership team is driving Aristocrat's online presence to be a "core growth engine" for the group. X Subscribe for free.{/INSERTKEYS}{/PARAGRAPH} ASX Change. Aristocrat Chief Executive Officer and Managing Director Trevor Croker says the company remains in a strong position despite the global downturn. With this positive half-yearly report, and particularly in light of the company's digital strength, it is likely Aristocrat will continue trending slowly upwards as shuttered venues reopen. The company's market cap fell by more than half between February 20 and March More From The Market Herald. Continued upgrades to evergreen titles Lightning Link and Cashman Casino have also brought positive returns. Targeted user acquisition investment, which now accounts for 29 per cent of digital revenue spending, has resulted in strong growth for the RAID: Shadow Legends brand. Despite the mostly positive news, Aristocrat Leisure has taken a bit of a hit today, with shares trading 4. The company's ample liquidity will easily see it through what could be a long period of considerable uncertainty and constricted upstream cashflows. Gamblers move online Historically, a big chunk of Aristocrat's revenues come from the sales of slot machines to casinos. Historically, a big chunk of Aristocrat's revenues come from the sales of slot machines to casinos. Aristocrat's strategy of diversifying into digital markets, with consistent marketing and user growth, has borne fruit during the pandemic. Aristocrat's share price took a huge hit after the onset of the COVID pandemic sent shivers through global markets, and casinos worldwide were deemed non-essential. {PARAGRAPH}{INSERTKEYS}This liquidity boost represents a reduction in net leverage from 1. Since then, Aristocrat's share price has been rising steadily, even if it is still well short of the February high, to sit around 30 per cent lower — a considerable recovery given global circumstances and market-wide downturns. On the rebound Aristocrat's share price took a huge hit after the onset of the COVID pandemic sent shivers through global markets, and casinos worldwide were deemed non-essential. The pandemic-related shutdowns of gaming establishments globally has resulted in a six per cent fall in land-based revenues. Trending from The Market Herald Magazine.